To make a decision about having and maintaining a website first you need some clarity over whether you actually want to engage in creating and maintaining one as well as what you want it to do for you.
If you are not inspired by the thought of having a website as an interface for your business then it may not be the right choice. Many people have a successful referral coaching business without one.
However, if you are excited by the prospect of sharing what you have to offer in this way there are many ways to make it work for you.
What do you want from your website?
One benefit of a website is it acts as a 24/7 live business card that allows people to connect with you and your brand. They can quickly access your information once they have met you to find out more and stay connected.
However, if you want to use your website to be a primary source of contact without physically networking you need to market it in a way that people find it. This is a more significant commitment requiring that you add value through your website such that people want to visit.
Your website can allow you to provide evergreen value and service without being physically present. People develop a relationship and begin to like and trust you so that they are more likely to purchase from you. You can use testimonials as social proof to leverage this further.
Your website can connect you with people searching for what you are offering through the power of search engines and AI giving you the option to grow your tribe.
Decide how you would like your website to serve you and take action only according to that mandate. It may simply be a point of contact. Perhaps it is a way to provide greater value. It may be part of your sales system. You can start with a single content goal and add to it from there. If you are anything like me you will have some concerns about getting your brand or niche right or about engaging technically. This anxiety is likely about fear of judgment if your end product is not perfect. Give yourself permission to engage even if you do not yet have full mastery as it is an iterative process and you will improve over time.
Content Considerations
Aesthetics
Use a unique and visually appealing design: Create a design that is both visually appealing and unique to your brand. Use colors, typography, and graphics that are consistent with your brand image.
Vocabulary
Use non-jargon words that clearly inform them as to the kind of coaching you do and the transformation you provide.
Navigation
Make it easy to navigate: A website that is easy to navigate will keep visitors engaged and encourage them to explore further. Use a clear menu structure and easy-to-find buttons for key actions.
Quality Graphics
Use high-quality images and videos: High-quality images and videos can make a website stand out and create a more immersive experience for visitors. Use images that are relevant to your content and optimized for web use.
Interaction
Incorporate interactive elements: Interactive elements such as quizzes, surveys, or games can make a website more engaging and encourage visitors to spend more time on the site.
Functional Across Devices
With more people accessing the internet from mobile devices, it’s important to ensure that your website is optimized for mobile use. Use responsive design to ensure that your site looks great on any device.
Optimize Loading Speeds
Loading speed is affected by your choice of template and things like image resolution and server capacity.
Keep It Current
Update your offerings, products and services, and overall look. Editing your website in this way has the added benefit of improving your search engine rankings.
Add Value
This might be in the form of blogs, posts, or podcasts. Remember that standing out is not just about the design of your website, but also the quality of your content and the value that you provide to your visitors.
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Having a website for your business can go beyond simply conveying your brand and niche. Value and service can also be included with options for contact, scheduling, payment, and opt-in opportunities.
Contact
Making your contact information readily available on your website is crucial for building trust with potential customers. Ensure that your contact information, including email, phone number, and physical address, is prominently displayed on your website, preferably in the header or footer.
Scheduling
Offering a convenient way for customers to schedule appointments or meetings is a great way to increase conversions and improve customer experience. With Calendly, you can easily integrate a scheduling system into your website for free, allowing customers to schedule appointments with ease.
Payment
If your business offers products or services that require payment, it’s important to provide a safe and secure payment option on your website. Use trusted payment gateways like PayPal or Stripe to protect customer information.
Opt-in
Providing an opt-in opportunity on your website is an effective way to grow your email list and stay in touch with your customers. Consider offering a lead magnet, such as a free guide or discount code, in exchange for email sign-ups.
Social Proof
Social proof, such as customer reviews or endorsements, can greatly influence a potential customer’s decision to purchase from your business. Display customer testimonials or reviews prominently on your website to build trust with visitors and demonstrate the value of your products or services.
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Ultimately, your website should effectively communicate the value that your business provides to customers. Use clear and concise language to explain what sets your business apart from competitors, and showcase the benefits of your products or services.
In conclusion, a website can be an essential tool for any business, but it’s important to ensure that it effectively conveys your brand and niche. By providing valuable information and services, you can additionally improve customer experience and increase conversions, ultimately leading to business growth and success.
Image by mohamed Hassan from Pixabay
