September 2023

To be successful in business as a coach you have to have paying clients. This means you need some kind of marketing and sales. This often seems overwhelming and complicated, but it follows a straightforward framework. The three keys to having a successful coaching business are:
1) Message content,
2) Message distribution, and
3) Message conversion.

Not being effective at any of these steps will find you chasing your tail. Each step is simple on the face of it but requires a deep understanding of what drives you and how each one connects with your inspiration.

Behind the delivery of these three keys, you need to make choices as to how you want to present and execute.