Getting the word out about what you do is paramount to being financially successful in business. The contribution an email opt-in can make to growing your list and allowing you to connect with your audience is central to many marketing plans.
The fact that so many people are offering a targeted email opt-in and so many emails are coming your way may make it seem like a method that is already saturated. However, even though excessive inbox delivery may have reduced open rates, it is still an optimal way to reach everyone. Some people have Facebook, others Twitter, others Instagram, but almost everybody has an email account. For those that are connected to you and are interested in what you have to offer it is a fantastic way to deliver more high-value content.Read More »Five Steps to Email Opt-in Success